The Audi R8 Commercial - 972 Words

1. The advertisement that I’ve chosen is the Audi R8 commercial, name â€Å"Commander.† The commercial starts off with many views of a nice house with many pieces of space memorabilia, including photographs of a certain man in space suits. It is to be believed that the man in the spacesuit is the person living here. During this section there is a voice over saying: â€Å"This has to be the proudest day of our lives.† It cuts to a morose old man refusing to eat any more of his near full dinner plate. One can tell that the old man is reliving his astronaut days and is wishing for a return. A very nice sounding car pulls in and you can see headlights, but they have decided to not show the car yet, letting the watcher only hear it drive up. A young man†¦show more content†¦2. The main product was not the car, as most people would suggest. The main product Is actually the idea that the Audi R8 is a top-of-the-line car and if you are capable of buying one, then you’ve made it to the top and you are extremely successful. Not at one part in the commercial did they talk about the specifics of the car, or how it is better than other cars in its class. They just show the car driving and its engine noise. Audi is not trying to sell you the car itself, it is trying to sell the idea that this car is the best and only for the successful. It sells the idea to rich people that yes, this is the car for us and driving ones shows others how successful I am. It also sells the idea to people who are not capable of buying the car yet, that if they work hard and someday become super successful, they’ll finally be able to get one and show off how proud they are. Audi created a lot of value for their car. Instilling the idea that this car is for only the best. 3. I think this car will be considered ‘fabulous’. I can make this assumption from both how they market their cars, and how well the car is already doing. The Audi R8 is an extremely popular car, both because of its great specs and engineering, and because of its good price point. The Audi R8 is both a good product and the marketing behind it is good, therefore this product will be ‘fabulous’. 4. There are a large number of things I enjoyed about this commercial. The pacing of it Is good,Show MoreRelatedAudi Superbowl Commercial Analysis1317 Words   |  6 PagesGodfather The Godfather Audi R8 Super Bowl commercial aired for the first time during the Super Bowl XLII in 2008. The advertisement depicts Audi’s flagship supercar in a scene that clearly recalls the famous â€Å"horse head† scene from the popular movie The Godfather. The Audi commercial from Super Bowl XLII is an effective way of drawing attention to Audi products and the R8 supercar in particular. 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