Company Strategy and Structure Essay Example | Topics and Well Written Essays - 500 words

Company Strategy and Structure - Essay Example In a recent report cited by the Wall Street Journal, sales of Macintosh compatible computers to businesses have risen significantly since November. [Berry] By one account, there has been more than a 40% increase from November to January in the Mac-compatible market share among business-oriented personal computer buyers. Bolstering the Mac-compatible position in the business market are the new machines recently released by Apple. The Power Book 3400 is the worlds fastest laptop computer. There is also the new series of Power Macintosh computers, including the 9600, which runs as fast as 233 MHz. Recent surveys indicate that the Mac OS has over 50% of the market for Web authoring and CD-ROM content creation. Apples new line of computers is ideally suited for the demands of power users, such as high-end designers and Web authors who work with graphics, digital movies and sound. In addition to offering new products, Apple continues to revise its own management and structure. In order to become more efficient and nimble, additional corporate changes are necessary. Over the past year, Apple has seen a growth in the overall Mac OS market. The decline in its own sales can be directly attributed to the success of the Macintosh clone makers. Apple can take advantage of the clone makers success by reducing the number of models it produces, focusing its marketing on high-end users and focusing hardware development on better-equipped, higher margin products. Clone makers have become a significant factor in Apples rebirth. By competing for buyers in markets where Apple has had difficulty, clone makers allow Apple to reduce the number of models it manufactures (and its costs) because it no longer needs to "carry" the entire Mac OS market. As Apple reduces its presence in a particular market, clone makers can compete more with Wintel machines than with Apples products. As a result, Apple may choose to raise the licensing fee paid by the clone makers on each unit sold when